Structured brand programmes for every stage

Brand Strategy & Positioning Workshop

From SGD 4,800

A two-day facilitated workshop at our Orchard studio where leadership and marketing stakeholders align on brand positioning, audience priorities, and competitive differentiation. We map the current brand narrative against category signals, identify gaps in messaging hierarchy, and produce a strategic brief that anchors all downstream identity and campaign work. Deliverables include a positioning statement framework, audience persona summaries, competitive landscape notes, and a prioritised roadmap for identity and rollout phases. Ideal for organisations preparing a rebrand, entering Singapore market, or resolving inconsistent brand expression across business units.

Visual Identity & Design System

From SGD 12,500

Our flagship identity architecture programme transforms approved brand positioning into a complete visual language — logo system, typography hierarchy, colour palette with accessibility notes, iconography direction, and UI component foundations where digital products are in scope. We present iterative design directions, document rationale for leadership approval, and deliver production-ready files with naming conventions your agencies and developers can adopt. The programme includes photography and illustration style guidance so brand presence stays coherent across retail, digital, and presentation environments throughout Singapore and regional markets.

Brand Messaging & Tone of Voice

From SGD 6,200

Words carry brand positioning as much as logos do. This programme develops messaging hierarchy — primary promise, supporting proof points, audience-specific modules, and tone-of-voice guidelines with before-and-after examples. Copywriters, sales teams, and HR communicators receive a practical playbook rather than abstract adjectives. We workshop key messages with stakeholders, stress-test language against regulatory and platform constraints relevant to your category, and produce templates for website hero copy, email sequences, social posts, and executive presentations. The output integrates with existing or forthcoming visual identity systems.

Brand Launch & Rollout Campaign

From SGD 18,900

When strategy and identity are ready, this programme orchestrates market introduction across owned and paid channels. Brand Nexus plans launch sequencing, adapts core assets for social, search, email, and out-of-home where applicable, and provides campaign stewardship through a defined launch window. We coordinate with your media agencies or manage production directly, ensuring visual language and brand narrative remain consistent under deadline pressure. Post-launch, we deliver a performance snapshot with qualitative observations — illustrative metrics, not guaranteed forecasts — and recommendations for refinement cycles as platform policies and audience behaviour evolve.

Includes

Launch calendar, asset adaptation, channel checklists, and two weeks of post-launch review sessions at Orchard Gateway or via video.

Employer Brand & Recruitment Marketing

From SGD 9,400

Talent markets in Singapore are competitive; employer brand expression must align with consumer brand positioning without feeling like an afterthought. This programme audits how your organisation presents itself on careers pages, LinkedIn, job boards, and internal comms. We develop EVP messaging, visual templates for recruitment campaigns, and tone-of-voice guidance for hiring managers and HR teams. Deliverables bridge the brand nexus between external reputation and candidate experience, helping you attract aligned talent while maintaining messaging hierarchy across consumer and employer touchpoints.

Ideal for

Growth-stage companies scaling headcount, subsidiaries localising global parent brands, and organisations refreshing culture narratives after restructuring.

Brand Guidelines & Asset Library

From SGD 7,800

Identity systems fail when guidelines sit unread in shared drives. This programme produces a governed brand guidelines document and structured asset library — logos, templates, colour specs, type files, and usage rules with clear do-and-don't examples. We configure folder architecture, naming conventions, and optional DAM recommendations so marketing, agencies, and franchise partners access approved assets without version drift. Training session included for internal brand champions who will administer requests after the studio engagement. Suitable for organisations that completed identity design elsewhere but lack operational governance.

Deliverables

PDF guidelines, source files, template pack, and administrator handover notes dated 26 June 2026 standards.